TREND PUBLICATION

THE FUTURE OF FASHION RETAIL: INSIDE MINIMALISM & MAXIMALISM

As part of my Consumer Trend Research module at University I was asked to produce a Digital Trend Publication that was to consider the future of the Fashion Industry. Through my Trend Publication I was able to deliver a projected view of future colour, product, lifestyle, cultural as well as sociological patterns. My Publication specifically would be given to those retailers and brands that are currently positioned on the high-street and would aim to give them crucial guidance on how to develop not only their enviroments but their services that help connect with their audiences. This in mind hopefully embracing the next generation of consumers and therefore seeing a return to of the high-street.